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Author

Adiba

Adiba is a content strategist and writer for Middle East Icons. Her work covers articles, blogs and news, including interview-led stories with founders and business leaders, along with editorial planning and SEO.

Real Estate

The Warehouse Search Is an Operations Decision

Knight Frank's H1 2025 review described tight industrial supply in Dubai and Abu Dhabi. The occupier's real question is whether a facility can support the business.

Sustainability

Cooling Is an Electricity-System Question

The IEA identifies cooling as a major driver of MENA electricity demand. Building managers and utilities therefore share an interest in the quality of the cooling service.

Sustainability

A Green Building Must Work After Handover

UNEP's buildings report links emissions, efficiency and resilience. For Gulf owners, the practical test is how the building performs once people use it.

Blog

Run an AI Pilot That Can Fail Usefully

Choose one task, define the quality bar and measure the review work. A small pilot should answer a decision, not merely produce a demonstration.